Toyota iQ Mouse Project

UN Voices Campaign »

I guess I’m a little late on this campaign, but it’s soooo good and I just have to share. Done by Saatchi & Saatchi and The Hyperfactory.

It incorporates print and mobile media, asking viewers to take a picture of the mouth on the poster and send it to the given number. With image recognition technology, that person will receive a phone call from the person in the poster sharing his or her story.

The goal of the campaign is to give Australia more of a voice in the UN. Totally genius.