Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand.”
— Ancient Chinese Proverb
— Ancient Chinese Proverb
I guess I’m a little late on this campaign, but it’s soooo good and I just have to share. Done by Saatchi & Saatchi and The Hyperfactory.
It incorporates print and mobile media, asking viewers to take a picture of the mouth on the poster and send it to the given number. With image recognition technology, that person will receive a phone call from the person in the poster sharing his or her story.
The goal of the campaign is to give Australia more of a voice in the UN. Totally genius.
